The Maley Daily

“It’s very convenient. It’s very individualized. You don’t get a bunch of yogurt like a pizza pie and celebrate with everybody else. This is just for you. It’s your own flavor. It has a health halo certainly surrounding it. It really does define what I think America wants from its food supply.”

From Jeremiah Owyang’s latest column in Forbes:

This year, consumers are more connected, and moving faster than brands. It’s essential for senior marketers to use the past to plan for the future, and these four trends indicate that people are connecting and sharing with each other–at an increased pace. Brands need to develop a strategy and a plan to respond–not simply react–to the latest technology.

(via brittanybelt)

Kim and investors have acquired the Calbi Fusion Tacos and Burritos, a mobile vendor truck concept born in Los Angeles earlier this year offering tacos, burritos and quesadillas with Korean-style beef short ribs. Menu prices range from $2 to $7, and the trucks publicize their daily street routes on Twitter, Facebook and other social media sites.

I would expect that what this article calls the “current mobile food craze” will only continue to grow in the coming years, especially now that corporate America is beginning to take note.

While Chicago doesn’t seem to be hip to the mobile food trend, my own experience with taco trucks in New Orleans was overwhelmingly positive, although I’m sad to say that @SucreGelatoVan appeared on the scene after I left.