The current leader of the Brand Bowl, Google’s Super Bowl ad was a nice departure from the content and tone of the rest of last night’s offerings. It’s quiet, it shows you what Google actually does, and above all else, it’s a simple story that’s succinctly told. It makes you feel something. And that’s powerful stuff.
Rather than paying to advertise its new Google Voice service, Google will let its biggest fans do the talking by giving away 50,000 sets of custom business cards. Sure, it’s only 25 cards, but each card is an opportunity for a conversation. For a new service, this word of mouth is priceless.
Ideas from the world of marketing, big and small, served up (semi-) daily.
I recently joined the Digital Communications practice at Weber Shandwick in Chicago, where I help brands engage consumers using the tools of newer/emerging media. I'm a graduate of the customer-centric, data-driven Integrated Marketing Communications program at Northwestern University's Medill School of Journalism. Previously I worked in the restaurant industry in New Orleans for a few years following Hurricane Katrina.
This tumblr is more of a digital scrapbook than a true blog, although I intend to start writing more. I post things that I find intriguing from the world of marketing, especially as they relate to the world of food.
Ask me a question, find me on LinkedIn, or email me.
This is Colleen's blog. The views expressed on these pages are hers alone and not those of her employer or alma mater (or anyone else for that matter) nor should any opinions taken from this site and used elsewhere be attributed to any entity other than Colleen.
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