The current leader of the Brand Bowl, Google’s Super Bowl ad was a nice departure from the content and tone of the rest of last night’s offerings. It’s quiet, it shows you what Google actually does, and above all else, it’s a simple story that’s succinctly told. It makes you feel something. And that’s powerful stuff.
The poster, placed in a bus shelter in Berlin, was a one-time installation sponsored by Amnesty International. When a person in the shelter was looking at the poster, he saw, along with the words, a photograph of an amiable couple: a stocky, professional-looking man in a blue oxford-cloth shirt, his arm around the shoulders of his girlfriend or wife. If no one in the shelter was paying attention to the poster, though, the image switched: now the man was raising his fist against the woman as she leaned away and protected her face. (There was a slight lag in the switch, so viewers could notice that the poster was changing its image.)
CBS Ad Puts Video Inside a Magazine
It’s not a good sign when your ads are supported by ads, however novel the idea of watching a video while reading a magazine may be. Can’t CBS find a way to engage consumers without resorting to a tactic that’s gimmicky and wasteful?
Even though I’m not the target consumer for fast food restaurants or Hardee’s in particular, I still love that this ad appeals to my inner twelve-year-old.
Sure, it’s disgusting… but we’re talking about Hardee’s here, people. Even McDonald’s is too classy for something like this.
The integrated “Name Our Holes” campaign, which invites fans to submit their own names for the new product, has received attention from Entertainment Weekly, Gawker and Dan Savage, among others. Not all of the attention is positive, of course, but it’s generating some buzz for a brand that hasn’t been as relevant lately.
CKE has been hurting recently, so it will be interesting to see if the gross-out campaign will lead to a bump in sales over the short term.
What do you think? Funny or obnoxious? Terrible idea or not?
AdAge Slideshow: Art of the Outdoor
“Outdoor’s biggest asset today may be that as audiences on every other channel are split into ever decreasing fragments, it can still operate on a mass, broadcast level.”
Marketplace: Celeb tweets help push Anvil to success
There’s no real way to quantify the value of Twitter media. That is, when you buy a banner ad on RollingStone.com, you know you’re going to get X-many impressions. But it’s just not the same thing as someone who you follow and maybe are deeply, deeply interested in. When they tweet something, that’s like a tap on the shoulder.
Anvil! The Story of Anvil is a film that I decided to see based entirely on word of mouth. A traditional ad campaign for this movie would not work, just as a Twitter-based campaign for studio movies probably wouldn’t, either.
There is something very sticky and appealing about this film this interview doesn’t mention, nor does Akner ever put hard numbers to the film’s “success,” but it’s another good example of the power of social media to amplify compelling stories.
Hulu Desktop Launches: Boxee Begone?
This is a great step for Hulu. I just downloaded Hulu Desktop, and the user interface is definitely an upgrade from watching videos on their website. It pulls all your queue and subscription information from your online profile, and allows you to browse movies and TV seamlessly.
It will probably be a few days before I get around to watching anything on it (thanks, finals week) but it’s a development that will likely increase my overall usage of Hulu. Advertisers take note.
Thanks to Mashable for the tip.
This is clever, but as an intern for an agency this summer, I can’t say that I would have rather received this shirt in my welcome package than, say, a visitors’ guide to Pittsburgh.
(via keithstoeckeler)
Ideas from the world of marketing, big and small, served up (semi-) daily.
I recently joined the Digital Communications practice at Weber Shandwick in Chicago, where I help brands engage consumers using the tools of newer/emerging media. I'm a graduate of the customer-centric, data-driven Integrated Marketing Communications program at Northwestern University's Medill School of Journalism. Previously I worked in the restaurant industry in New Orleans for a few years following Hurricane Katrina.
This tumblr is more of a digital scrapbook than a true blog, although I intend to start writing more. I post things that I find intriguing from the world of marketing, especially as they relate to the world of food.
Ask me a question, find me on LinkedIn, or email me.
This is Colleen's blog. The views expressed on these pages are hers alone and not those of her employer or alma mater (or anyone else for that matter) nor should any opinions taken from this site and used elsewhere be attributed to any entity other than Colleen.
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