The Maley Daily

Ladies and gentlemen… the cherpumple.

Wed, 24 Feb 2010 22:10:25 -0500

Ladies and gentlemen… the cherpumple.

What Would You Restore First?

Fri, 19 Feb 2010 00:00:31 -0500

Today I experienced a unique form of technological paralysis. I had to restore my iPhone back to its factory settings for the first time. Not only did it not cure the original problem, but it wiped the phone clean. Even though I knew it would happen, I wasn’t prepared for even a few hours without a fully functioning phone. No contacts, no call logs, no bookmarks. Restore to default: a phone with a body but no soul.

I soon discovered that I know only a handful of phone numbers by heart. Addresses, too. My phone had become so much smarter than me. And I couldn’t wait until I got home to restore all my apps, so I began downloading the ones I knew I would need that day.

In doing so, I realized how few apps I had that I felt I needed right away. Buster, the CTA bus tracking app was the first one I downloaded, as I use it multiple times a day. Location-based and social apps quickly came to mind – Yelp, Foursquare, Tumblr, HootSuite, and Facebook, all of which I use regularly. Oh, and Words With Friends – I think I might actually like it better than real Scrabble. While there are other apps on my phone (e.g. Google) that I use frequently and enjoy, there was nothing else that leapt to mind as something I couldn’t stand to miss.

At the end of the day, mobile devices are both functional and social. Brands who want to play successfully in this space will have to capture one, or ideally both, of these qualities.

The current leader of the Brand Bowl, Google’s Super Bowl...

Mon, 08 Feb 2010 12:35:32 -0500

The current leader of the Brand Bowl, Google’s Super Bowl ad was a nice departure from the content and tone of the rest of last night’s offerings. It’s quiet, it shows you what Google actually does, and above all else, it’s a simple story that’s succinctly told. It makes you feel something. And that’s powerful stuff.

"Linchpins invent, lead (regardless of title), connect others, make things happen, and create order..."

Tue, 26 Jan 2010 19:01:02 -0500

“Linchpins invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They make their customers and peers happy. They love their work, pour their best selves into it, and turn it into a kind of art.”

- Seth Godin’s Linchpin: Are You Indispensable?

Simple, right? (via nonwriting)

Fri, 15 Jan 2010 19:22:49 -0500

Simple, right?

(via nonwriting)

I still say that 2010 will be the year gravy makes its...

Mon, 11 Jan 2010 22:49:55 -0500

I still say that 2010 will be the year gravy makes its comeback.

(via)

"What I miss is the society. Lunch and dinner are the two occasions when we most easily meet with..."

Sun, 10 Jan 2010 23:29:00 -0500

“What I miss is the society. Lunch and dinner are the two occasions when we most easily meet with friends and family. They’re the first way we experience places far from home. Where we sit to regard the passing parade. How we learn indirectly of other cultures. When we feel good together. Meals are when we get a lot of our talking done — probably most of our recreational talking. That’s what I miss. Because I can’t speak that’s another turn of the blade. I can sit at a table and vicariously enjoy the conversation, which is why I enjoy pals like my friend McHugh so much, because he rarely notices if anyone else isn’t speaking. But to attend a “business dinner” is a species of torture. I’m no good at business anyway, but at least if I’m being bad at it at Joe’s Stone Crab there are consolations.”

- Nil by mouth - Roger Ebert’s Journal

Yogurt Dominated Palates In The Aughts : NPR

Sun, 03 Jan 2010 22:15:00 -0500

Yogurt Dominated Palates In The Aughts : NPR:

“It’s very convenient. It’s very individualized. You don’t get a bunch of yogurt like a pizza pie and celebrate with everybody else. This is just for you. It’s your own flavor. It has a health halo certainly surrounding it. It really does define what I think America wants from its food supply.”

A Year In Review: 2009 Social Marketing Trends

Tue, 29 Dec 2009 12:52:13 -0500

A Year In Review: 2009 Social Marketing Trends:

From Jeremiah Owyang’s latest column in Forbes:

This year, consumers are more connected, and moving faster than brands. It’s essential for senior marketers to use the past to plan for the future, and these four trends indicate that people are connecting and sharing with each other–at an increased pace. Brands need to develop a strategy and a plan to respond–not simply react–to the latest technology.

(via brittanybelt)

The Best Business Books of 2009 | Fast Company

Tue, 29 Dec 2009 00:55:00 -0500

The Best Business Books of 2009 | Fast Company:

I know, I know. End-of-year lists and lists of business books are equally tiresome. But this list compiled by Fast Company includes several titles that I’ve come across over the year and mentally filed away, everything from Googled to Change By Design to In-N-Out Burger. Worth a glance if you’re looking for new reading material.

Twitter's List Of 370 Banned Passwords

Tue, 29 Dec 2009 00:51:52 -0500

Twitter's List Of 370 Banned Passwords:

My favorite?

“8675309”

Advertising Spending Heads Into Tepid Recovery - Advertising Age

Mon, 28 Dec 2009 00:20:26 -0500

Advertising Spending Heads Into Tepid Recovery - Advertising Age:

Key takeaway: “2009 saw the sharpest percentage decline in ad spending since the Great Depression.”

Brilliant! A vertical toaster oven. Toaster Features Transparent...

Wed, 23 Dec 2009 02:28:00 -0500

Brilliant! A vertical toaster oven.

Toaster Features Transparent Glass Sides - PSFK

"The whole experience is to cram people into a cookie-cutter space, to feed them as many unhealthy..."

Wed, 16 Dec 2009 18:02:45 -0500

““The whole experience is to cram people into a cookie-cutter space, to feed them as many unhealthy calories as possible — then get them to leave,” said Mr. Meyer, the president of the Union Square Hospitality Group and the Yoda of Shake Shack. “That stripping away of human experience? That is where fast food went astray.””

- Union Square Cafe’s Danny Meyer Makes a Fast-Food Chain - NYTimes.com

The poster, placed in a bus shelter in Berlin, was a one-time...

Mon, 14 Dec 2009 13:36:00 -0500

The poster, placed in a bus shelter in Berlin, was a one-time installation sponsored by Amnesty International. When a person in the shelter was looking at the poster, he saw, along with the words, a photograph of an amiable couple: a stocky, professional-looking man in a blue oxford-cloth shirt, his arm around the shoulders of his girlfriend or wife. If no one in the shelter was paying attention to the poster, though, the image switched: now the man was raising his fist against the woman as she leaned away and protected her face. (There was a slight lag in the switch, so viewers could notice that the poster was changing its image.)

From The New York Times’ 9th Annual Year in Ideas

trendd: Designed by Racquel Youtzy | Country: Canada (via Tap...

Mon, 14 Dec 2009 01:46:00 -0500

trendd:

Designed by Racquel Youtzy | Country: Canada

(via Tap Water)

I should probably care more about the bottled vs. tap debate than I currently do. I suppose bottled water is environmentally irresponsible, yet there’s something more reassuring about drinking water from a sealed bottle. A package like this one could be the best of both worlds. Sometimes Mother Nature just needs a little help (see also: Disney-branded fruits and vegetables).

creativead: peetypassion: The divorce Lift

Sat, 12 Dec 2009 10:01:55 -0500

creativead:

peetypassion:

The divorce Lift

While Chrome for Mac isn’t perfect, I’ve found it to...

Thu, 10 Dec 2009 16:25:14 -0500

While Chrome for Mac isn’t perfect, I’ve found it to be enough of an improvement to make it my default browser. These clever shorts only make me more fond of the product (and the brand as a whole) through their quirky, homespun communication of the new browser’s features. Certainly more effective than anything coming out of Microsoft these days.

(via creativeinspiration)

"It’s a process, not an event. Dating is a process. So is losing weight, being a public company and..."

Thu, 10 Dec 2009 11:35:40 -0500

“It’s a process, not an event. Dating is a process. So is losing weight, being a public company and building a brand. On the other hand, putting up a trade show booth is an event. So are going public and having surgery. Events are easier to manage, pay for and get excited about. Processes build results for the long haul.”

- The reason social media is so difficult for most organizations, Seth Godin (via brittanybelt)

Vinyl Record Albums and Turntables Are Gaining Sales - NYTimes.com

Sun, 06 Dec 2009 23:40:00 -0500

Vinyl Record Albums and Turntables Are Gaining Sales - NYTimes.com:

Through late November, more than 2.1 million vinyl records had been sold in 2009, an increase of more than 35 percent in a year, according to Nielsen Soundscan. That total, though it represents less than 1 percent of all album sales, including CDs and digital downloads, is the highest for vinyl records in any year since Nielsen began tracking them in 1991.

Dennis the Beeper King from 30 Rock was right. Technology is cyclical.