Meet The Fastest Growing Company Ever - Forbes.com
With turf wars brewing from New York to Brazil, Mason has armed himself with 250 salespeople and 70 writers, many plucked from the Chicago improv scene, to concoct witty pitches for deals. “We want to do for local e-commerce what Amazon did for normal consumer goods,” he boasts.
Groupon snuck up on everyone with smart marketing, engaging content and an actual business model.