The Maley Daily

A Year In Review: 2009 Social Marketing Trends

From Jeremiah Owyang’s latest column in Forbes:

This year, consumers are more connected, and moving faster than brands. It’s essential for senior marketers to use the past to plan for the future, and these four trends indicate that people are connecting and sharing with each other–at an increased pace. Brands need to develop a strategy and a plan to respond–not simply react–to the latest technology.

(via brittanybelt)

2 months ago

December 29, 2009

social media trends

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about

Ideas from the world of marketing, big and small, served up (semi-) daily.

Who is Colleen Maley?

I recently joined the Digital Communications practice at Weber Shandwick in Chicago, where I help brands engage consumers using the tools of newer/emerging media. I'm a graduate of the customer-centric, data-driven Integrated Marketing Communications program at Northwestern University's Medill School of Journalism. Previously I worked in the restaurant industry in New Orleans for a few years following Hurricane Katrina.

This tumblr is more of a digital scrapbook than a true blog, although I intend to start writing more. I post things that I find intriguing from the world of marketing, especially as they relate to the world of food.

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