The current leader of the Brand Bowl, Google’s Super Bowl ad was a nice departure from the content and tone of the rest of last night’s offerings. It’s quiet, it shows you what Google actually does, and above all else, it’s a simple story that’s succinctly told. It makes you feel something. And that’s powerful stuff.
I still say that 2010 will be the year gravy makes its comeback.
(via)
Yogurt Dominated Palates In The Aughts : NPR
“It’s very convenient. It’s very individualized. You don’t get a bunch of yogurt like a pizza pie and celebrate with everybody else. This is just for you. It’s your own flavor. It has a health halo certainly surrounding it. It really does define what I think America wants from its food supply.”
A Year In Review: 2009 Social Marketing Trends
From Jeremiah Owyang’s latest column in Forbes:
This year, consumers are more connected, and moving faster than brands. It’s essential for senior marketers to use the past to plan for the future, and these four trends indicate that people are connecting and sharing with each other–at an increased pace. Brands need to develop a strategy and a plan to respond–not simply react–to the latest technology.
(via brittanybelt)
The Best Business Books of 2009 | Fast Company
I know, I know. End-of-year lists and lists of business books are equally tiresome. But this list compiled by Fast Company includes several titles that I’ve come across over the year and mentally filed away, everything from Googled to Change By Design to In-N-Out Burger. Worth a glance if you’re looking for new reading material.
Advertising Spending Heads Into Tepid Recovery - Advertising Age
Key takeaway: “2009 saw the sharpest percentage decline in ad spending since the Great Depression.”
Ideas from the world of marketing, big and small, served up (semi-) daily.
Customer-centric digital marketing specialist in the Chicago area.
Passionate about marketing strategy, storytelling, design, technology, and food.
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This is Colleen's blog. The views expressed on these pages are hers alone and not those of any school or employer.
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