Ladies and gentlemen… the cherpumple.
What Would You Restore First?
Today I experienced a unique form of technological paralysis. I had to restore my iPhone back to its factory settings for the first time. Not only did it not cure the original problem, but it wiped the phone clean. Even though I knew it would happen, I wasn’t prepared for even a few hours without a fully functioning phone. No contacts, no call logs, no bookmarks. Restore to default: a phone with a body but no soul.
I soon discovered that I know only a handful of phone numbers by heart. Addresses, too. My phone had become so much smarter than me. And I couldn’t wait until I got home to restore all my apps, so I began downloading the ones I knew I would need that day.
In doing so, I realized how few apps I had that I felt I needed right away. Buster, the CTA bus tracking app was the first one I downloaded, as I use it multiple times a day. Location-based and social apps quickly came to mind – Yelp, Foursquare, Tumblr, HootSuite, and Facebook, all of which I use regularly. Oh, and Words With Friends – I think I might actually like it better than real Scrabble. While there are other apps on my phone (e.g. Google) that I use frequently and enjoy, there was nothing else that leapt to mind as something I couldn’t stand to miss.
At the end of the day, mobile devices are both functional and social. Brands who want to play successfully in this space will have to capture one, or ideally both, of these qualities.
2 weeks ago
February 19, 2010
The current leader of the Brand Bowl, Google’s Super Bowl ad was a nice departure from the content and tone of the rest of last night’s offerings. It’s quiet, it shows you what Google actually does, and above all else, it’s a simple story that’s succinctly told. It makes you feel something. And that’s powerful stuff.
4 weeks ago
February 8, 2010
Linchpins invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They make their customers and peers happy. They love their work, pour their best selves into it, and turn it into a kind of art.
— Seth Godin’s Linchpin: Are You Indispensable?
1 month ago
January 26, 2010
I still say that 2010 will be the year gravy makes its comeback.
(via)
1 month ago
January 11, 2010
What I miss is the society. Lunch and dinner are the two occasions when we most easily meet with friends and family. They’re the first way we experience places far from home. Where we sit to regard the passing parade. How we learn indirectly of other cultures. When we feel good together. Meals are when we get a lot of our talking done — probably most of our recreational talking. That’s what I miss. Because I can’t speak that’s another turn of the blade. I can sit at a table and vicariously enjoy the conversation, which is why I enjoy pals like my friend McHugh so much, because he rarely notices if anyone else isn’t speaking. But to attend a “business dinner” is a species of torture. I’m no good at business anyway, but at least if I’m being bad at it at Joe’s Stone Crab there are consolations.
1 month ago
January 10, 2010
Yogurt Dominated Palates In The Aughts : NPR
“It’s very convenient. It’s very individualized. You don’t get a bunch of yogurt like a pizza pie and celebrate with everybody else. This is just for you. It’s your own flavor. It has a health halo certainly surrounding it. It really does define what I think America wants from its food supply.”
2 months ago
January 3, 2010
A Year In Review: 2009 Social Marketing Trends
From Jeremiah Owyang’s latest column in Forbes:
This year, consumers are more connected, and moving faster than brands. It’s essential for senior marketers to use the past to plan for the future, and these four trends indicate that people are connecting and sharing with each other–at an increased pace. Brands need to develop a strategy and a plan to respond–not simply react–to the latest technology.
(via brittanybelt)
2 months ago
December 29, 2009
reblogged via 
The Best Business Books of 2009 | Fast Company
I know, I know. End-of-year lists and lists of business books are equally tiresome. But this list compiled by Fast Company includes several titles that I’ve come across over the year and mentally filed away, everything from Googled to Change By Design to In-N-Out Burger. Worth a glance if you’re looking for new reading material.
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